How Landlords Make Use of Social Media to Boost Occupancy?
What comes to your mind when you think of looking for a rental property? The variety of options on the web! Right? As soon as a consumer starts looking for a rental property, they will go through social media pages. Therefore, landlords have embraced the power of social media and are using it to the fullest. Yet despite knowing the power of social media, many landlords still fail to use it in a way that benefits them the most. Therefore, a lack of investment in this part will become a major problem for the business. However, with the right targeted campaign in place, a landlord could easily increase the demand for their property and get double the actual occupancy at the same time. In this blog, we will sift you through the different ways to use social media to boost occupancy:
Leverage the Community’s Clout
As simple as it sounds, you can leverage the community’s clout to maximize occupancy. Simply put, if you manage to provide a unique experience to the current residents, you can easily build strong relationships with them without much effort. You can also build organic social media posts that will eventually convert into leads at one point in time. As soon as you put up a social post by your tenants, it will only add more to the popularity of your property.
Look to Add Value
Social media is very helpful when it comes to something important that has to be shared. However, the right choice will be dependent on the target demographic. Therefore, on an active platform, community posts are very active. This means you can easily add value to your posts without much effort without the use of social media. If you don’t know, social media allows you to target the relevant audience and present them with what they want.
Use Facebook Marketplace
With over 1 billion active users, Facebook has become a rage on this planet. Over the years, Facebook marketing has gained popularity because it enables you to target the right audience. Due to the increased demand in the market, Facebook has emerged as a popular marketing platform for everyone. It can help cement the strong credibility of your work on the web. Especially If the tenants are satisfied with their experience of living in your property, you can ask them to post a positive review on your social media page, as it will improve the net reputation of your rental services online.
Start with Instagram Ads
Unless you have been living under the rock, you will know that around 1 billion users are active on Instagram right now. Therefore, it is the best place to start advertising your services from. Especially if you want to increase the occupancy for your rental property, Instagram will register as the best place. The benefit of using Instagram ads is, you can target the right audience. Especially if you don’t have an elaborate budget; Instagram ads will allow you to rest assured about not finding new tenants. Because millennials love to scroll through Instagram every day, they are much likely to see your ads.
Post About Everything Positive
Post anything positive that has happened with the residents. However, don’t forget to ask the residents before posting anything that offers their visual appeal to the public. Especially if the residents have recorded a detailed review of your rental property and want to post it on social media, always ask them before using this content. After all, not everybody is comfortable with being open about their experiences on the digital platform. However, because video tutorials have the strength to stand out to prospective clients, using a ravishing review will be highly beneficial.
